Vertical product ad in five deliberate scenes
This is the outline we reach for when a physical product has to sell itself to a stranger in twenty seconds. It separates the promise from the product, then gives every claim its own scene so the weakest one can be replaced on its own.
This template assumes the viewer has never heard of the product and is scrolling fast. The opening scene therefore states the outcome rather than the brand, and the product only appears once the viewer has a reason to care. Each claim then gets a dedicated scene so a weak claim can be replaced without rebuilding the ad.
Use it for catalogue products with a concrete benefit — kitchen tools, skincare, accessories, hardware — where the purchase decision is quick and price is part of the argument. It is a poor fit for considered purchases that need trust building; use the testimonial template for those.
Pair it with the brand kit so packaging colours and the logo stay consistent across a catalogue, and keep the offer in the final scene only — that way a price change costs one scene rather than a whole re-render.
Scene outline
5 scenes · ≈20s of 20s
- 01~3s
Outcome hook
State the result the viewer wants in one line, before naming the product.
- 02~4s
Claim one
Show the primary mechanism that delivers the outcome, in close detail.
- 03~4s
Claim two
Answer the most common objection with a second, concrete feature.
- 04~4s
Claim three
Add the smaller delight detail that makes the product feel considered.
- 05~5s
Offer and action
Price or offer on screen with one unambiguous instruction to buy.
Example prompt
Create a 20-second vertical advert for a stainless-steel pour-over coffee kettle. Open on the frustration of an uneven pour ruining a good bean, then show the gooseneck spout giving a controlled stream, the thermometer lid holding the right temperature, and the balanced handle that stays cool. Close on the launch price and a clear instruction to order today. Confident, warm tone, no slogans.
Best for
- Paid social product ads
- Catalogue long-tail coverage
- New product launches
Frequently asked questions
- How long does a run of this template take to review?
- The plan — script plus five scene beats — is short enough to read in under a minute, which is the point: you approve or rewrite the structure before any expensive step runs.
- Can I drop one of the three claims?
- Yes. Three is the default because it fills twenty seconds comfortably, but two stronger claims and a longer offer scene often converts better for a single-benefit product.
- Does it work for services rather than products?
- Not well. A service has no object to show, so the testimonial-style story or the sixty-second explainer will give you something more persuasive.
Start from this product outline
Load the brief into a project, swap in your product facts and review the credit estimate before generating.