Every listing deserves more than a photo carousel
Enter the address details, the layout and the two features that sell the place, and get a narrated listing video with captions and a viewing call to action.
The problem
Agents publish several listings a week and each one is marketed with the same photo carousel, because video editing does not fit between viewings. Portals reward video, buyers scroll past stills, and the properties that get a proper video are the expensive ones where a videographer is affordable. The bottleneck is not footage, it is the narration, pacing and caption work that turns material into a listing video.
How it works
- 01
Fill the brief with the location, price bracket, room count, layout notes and the two features you know buyers ask about.
- 02
The script stage writes a walkthrough narration in a calm, factual tone rather than an advertising voice, ordered the way a viewing actually runs.
- 03
The storyboard allocates one scene per area — exterior, living space, kitchen, bedrooms, outdoor space — so photos or generated visuals can be matched per scene.
- 04
Voiceover and burned-in captions are generated so the video is understandable in a muted portal feed or a social story.
- 05
Export as 9:16 for social and duplicate to 16:9 for the portal listing, reusing the approved narration script.
Outcomes
- Listing video coverage for mid-market properties, not just premium ones
- Consistent narration and pacing across every agent in the office
- Captions that keep the address and viewing details readable when muted
- A repeatable per-listing cost you can put in a marketing budget
Listing videos have a fixed grammar: establish the location, walk the layout in a sensible order, dwell on the two or three features that justify the price, then tell the buyer how to view it. Vidrava encodes that grammar in the storyboard stage, so an agent who has never written a script still gets scenes in the right order, with the address and viewing information placed where buyers look for it.
Because property facts must be accurate, the approval step matters more here than in most use cases. The script is shown before any media is generated, so a wrong room count or an outdated price is corrected while it is still just text. Nothing is narrated or rendered until the facts read correctly.
Offices that publish weekly build a library instead of one-off files. Each listing keeps its project, its renders and its scene list, so a price change or a re-launch means regenerating the affected scene rather than rebuilding the video, and every agent's output sounds like it came from the same firm.
Frequently asked questions
- Can I use the photographs from the listing?
- Yes. Upload the listing photographs as references and assign them per scene, so the walkthrough uses your real interiors with generated visuals only where you want them.
- How do you keep the narration factual?
- The brief is fact-driven and the script is an approval point. Vidrava does not invent amenities you did not enter, and you can edit any line before voiceover is generated.
- Can each agent keep their own contact details?
- Store the office branding in a brand kit and put the agent's viewing details in the brief. The closing scene then carries the right contact information per listing.
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