Can the video show my actual interface?

Attach screenshots or a short screen recording as references and the storyboard will schedule them as scene material, with generated visuals used for the conceptual scenes around them.

What length works best for a landing page?

Sixty to ninety seconds for a first-visit explainer, and a thirty-second cut for paid traffic. Duplicate the project and shorten the duration to generate the cut from the same positioning.

Can we produce it in more than one language later?

Language is part of the brief, so a second language means duplicating the project with a new language setting. Multi-language marketing pages are a later phase, but generation already accepts the language you choose.

SaaSProduct marketers and founders launching or repositioning software

Explain the product once, clearly, in sixty seconds

Give Vidrava the problem you solve, the mechanism and one proof point, and get a landing-page explainer with narration and captions ready to embed.

Draft an explainer See the explainer template

The problem

Software teams can describe their product in a sentence internally and then fail to do it publicly, because the explainer video is the artefact nobody owns. Agencies quote weeks and thousands, in-house attempts stall on the script, and by the time a video exists the positioning has moved on. Meanwhile the landing page carries the entire burden of explaining a product that is easier to show than to read about.

How it works

01
Write the brief as positioning: who it is for, the problem, the mechanism, one proof point and the action you want next.
02
Vidrava produces a four-act script — problem, mechanism, proof, call to action — sized to the duration you selected rather than padded to fill it.
03
The storyboard turns each act into scenes with a visual direction suited to interface and concept shots in 16:9.
04
Narration is generated in a tone you choose, with captions, so the video works embedded on a page with autoplay muted.
05
You keep every render, so a repositioning later means regenerating the affected act instead of commissioning a new video.

Outcomes

A landing-page explainer that matches current positioning
A script you can reuse for onboarding and sales decks
Fast iteration when the mechanism or pricing story changes
No agency cycle between a decision and a published video

An explainer fails when it lists features instead of resolving tension. Vidrava's script stage is deliberately structured around that tension: it opens with the problem in the customer's language, introduces the mechanism as the release, proves it once, and asks for a single action. You can edit each act directly, and because the script is approved before media generation, arguing about wording costs nothing.

Positioning changes more often than production schedules allow. When your mechanism sentence changes, open the project, edit the mechanism act and regenerate the scenes it owns. The rest of the video, including narration for unchanged acts, stays as it was, and the estimate for the partial regeneration is shown before it runs.

Teams also use the same project as a source of truth for other surfaces. The approved script becomes the voiceover for onboarding clips, the scene list becomes a deck outline, and the caption file becomes the copy block on the landing page — all generated once and kept private to your account until you publish it.

Frequently asked questions

Can the video show my actual interface?: Attach screenshots or a short screen recording as references and the storyboard will schedule them as scene material, with generated visuals used for the conceptual scenes around them.
What length works best for a landing page?: Sixty to ninety seconds for a first-visit explainer, and a thirty-second cut for paid traffic. Duplicate the project and shorten the duration to generate the cut from the same positioning.
Can we produce it in more than one language later?: Language is part of the brief, so a second language means duplicating the project with a new language setting. Multi-language marketing pages are a later phase, but generation already accepts the language you choose.

Recommended templates

Draft an explainer