A video per SKU, without a studio day per SKU
Paste what you already wrote on the product page, pick 9:16 and twenty seconds, and get a hook-first product video you can test the same afternoon.
The problem
A catalogue of two hundred products needs two hundred creatives, and each one needs a hook, three benefits, a price and a call to action. Shooting them is impossible at that price point, and stitching stock footage per SKU is slow, inconsistent and rarely matches the actual product claim. The result is that most stores advertise their best sellers on video and leave the long tail with static images only.
How it works
- 01
Paste the product name, the three claims you already trust from the product page and the offer; Vidrava writes a hook-first narration for the duration you chose.
- 02
The storyboard splits the script into a hook scene, one scene per claim and an offer scene, so each benefit gets its own visual instead of a montage.
- 03
Scene media is generated in 9:16 for feed placements, with the brand kit applying your colours and typography to on-screen text.
- 04
Voiceover and subtitles are produced together, because most product videos are watched muted before they are watched with sound.
- 05
The render is exported as an MP4 you can upload as-is, then iterated one scene at a time when a claim underperforms.
Outcomes
- Long-tail SKUs get video creative instead of static images only
- Every variant keeps the same brand treatment and pacing
- A failed claim can be swapped without rebuilding the whole ad
- Creative cost per SKU becomes a predictable credit number
The expensive part of product video is not the camera, it is the decision sequence: what to say first, which claim to prove, when to show the price. Vidrava makes that sequence explicit. You approve a script and a storyboard before any media is generated, which means the argument of the ad is settled while changes are still cheap, and the costly media step only runs once you are happy with the story.
Because each claim lives in its own scene, testing is granular. If the hook holds attention but the second claim loses it, regenerate that one scene with a different angle and keep everything else identical. The previous render is preserved, so you can compare versions rather than guess whether the new one is better.
Cost control matters when you are producing at catalogue scale. The estimate is shown before generation, a running job reserves its credits so parallel jobs cannot overspend your balance, and a run that fails returns its reservation exactly once. Creative spend therefore behaves like inventory, not like an open tap.
Frequently asked questions
- Can I use my real product photography?
- Yes. Uploaded references are validated and can be attached to a project so generated scenes stay close to the product you actually ship, with the brand kit handling colours and typography.
- How many scenes should a twenty-second product ad have?
- Usually four to six: a hook, two or three claims and an offer. The storyboard suggests the split and you can merge or trim scenes before the media step runs.
- Can one brief produce several aspect ratios?
- Create the project once, then duplicate it and change the aspect ratio. The script is reused while the storyboard and media are regenerated for the new frame, so you only pay for what actually changes.
Recommended templates
- ecommerce9:16 · 20s
Product spotlight (vertical)
A twenty-second vertical product ad: attention hook, three proven claims, price or offer and a single clear call to action.
5 scenes · en - ecommerce4:5 · 15s
Limited offer countdown
A fifteen-second portrait promotion built around a deadline: the offer, who it suits, what changes when it ends and the action to take now.
4 scenes · en